Creating a Strategy for Social Media
Saying you want to do social media and doing it are two very different things. Which ones?
What should you say? How often? And really, what do you hope to get out of it?
A social media STRATEGY is essential to cultivate interaction and dialogue with the people who are talking about your brand. Over 75% of small businesses do not have a written strategy for social media! Social media is a conversation and brands must be ready to respond to customers.
This webinar will walk PR Professionals through creating a strategy for social media. We will discuss:
Demographic overview of social media outlets like Facebook, YouTube, Twitter
- Reasons for Social Media
- Demographics of social media outlets and where your audience is
- who should be the voice of your organization
- what and when should you communicate
- How to execute, monitor and evaluate your social media strategy
If you want to get started with social media, need corporate buy in or board approval, you will need one thing: A PLAN. This webinar will help you get started in the right direction and give you the tools you need to succeed.
THIS WEBINAR IS APPROVED FOR APR MAINTENANCE CREDIT.