With over 80%* of all Americans using social media, if you aren’t using Facebook, YouTube, Twitter, LinkedIn and other social media sites, you could be missing your audience completely.
Social media conversations are forming brands. It’s no longer what the company says it is… it’s what the consumers say it is. Because there is a need to shift from talking at customers to having a conversation with them, a social media strategy is necessary to cultivate interactions and dialogue.
Could you do this yourself? Sure, but is social media a core function of your business? Probably not. Many companies start off strong, only to fizzle out when other priorities take the lead and social media gets pushed to the bottom of the to do list. Social Media is like bread – if you don’t update it often, it goes stale. It requires constant management with fresh ideas and relationship-building, thought-provoking interaction.
Alliance Communications' Social Media Management program includes:
Set up and design of all social media pages
Custom calendar of topics for posts
Weekday daily posting to social media sites, pages and groups